Serums

Serums are lightweight, highly concentrated products that target a specific skin goal – from hydration to a more even-looking complexion and visible firmness. Their fine texture absorbs quickly and fits easily into any routine. In this category you will find serums for different active profiles and skin needs, including lines such as Renew, pHformula and Dr. Medion. Choose your serum based on your main care goal and skin type: apply it after cleansing and before your face cream so the actives can be absorbed optimally.

  • Ideal for: targeted care between cleansing and cream, matched to a specific skin goal
  • How to choose: by active profile, texture and skin type – lighter serums for oily skin, richer ones for dry skin
  • Routine step: morning and/or evening after cleansing, before your moisturizer
  • YuliSkin tip: introduce a new high-strength serum gradually and avoid combining too many active products at once

68 products

What is a face serum and what is it used for?

A serum is a lightweight, concentrated formula applied between cleansing and cream. Compared with a face cream, it usually has a higher concentration of actives and a finer texture that absorbs quickly. Serums are used to support a single skin goal – for example more hydration, a more even-looking complexion or visibly firmer, better-cared-for skin. They do not replace your moisturizer but add a focused step to the routine.

How to choose the right serum

Start from your main care goal and your skin type. Light, water-based textures suit oily or combination skin well, while richer serums give dry skin extra comfort. Apply the serum after cleansing and seal it in with a face cream. For age-related concerns, the Anti-Aging category can help, and for uneven tone the Pigment Spots category. Introduce high-strength serums step by step and avoid starting several new active products at the same time.